TCIL talks about a packaging that promises freedom from environmentally unfriendly packaging, at Big Bazaar on our Independence Day.
One of the many things that our free India is yet not free from is the menace of packaging wastes and environmentally unfriendly packaging that ruin our eco-system. While the nation celebrated 64 years of free India, we at TCIL chose the occasion to send a message to all that Tinplate as a packaging material has everything that is needed to offer India a truly and naturally eco-friendly packaging media that promises freedom from non-biodegradable and non-recyclable packaging material that are being rampantly used. The venue this time was the famous Big Bazaar at Jamshedpur. It would not be exaggerating to state that on 15th August; perhaps the entire Jamshedpur was at the store. The massive foot fall ensured a very good visibility and it was a joy to see consumers so conscientiously wearing the badges given out by TCIL and interacting with our Tin Man, both of which symbolised the celebration of an eco-friendly packaging on our Independence Day.
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