Study on Consumer Perception of Tinplate as a Packaging Medium |
Major Findings : Packaging as an important attribute |
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“63% of the respondents considered packaging to be an important attribute while making a purchase decision.”
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Relative Importance of Packaging Components |
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Material used for packaging is the most important components amongst packaging components. |
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Freshness |
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Consumers would prefer packaging material which stores food fresh for a longer period of time. |
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Safety |
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Foods stored in tin containers were safe against environmental conditions. |
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Attractiveness |
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For packaging premium products where attractiveness is considered important, tinplate can be considered as a preferred medium. |
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