At least 50% consumers preferred Tinplate to other packaging materials on the following
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- Freshness
- Safety
- Attractiveness
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Are consumers are ready to pay up to 5% higher price for tinplate packaging as a replacement for existing packaging materials?
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“Products that were shown to the respondents were in the price range of Rs. 10 to Rs 15 which would suggest that a 5% rise in price would amount to 62.50 paise. The results obtained from the research can be illustrated in the following figures” |
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Glass Bottles |
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Polypack |
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PET |
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Foods stored in tin containers were safe against environmental conditions. |
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Tetra pack |
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“From the research it can be seen that majority of the consumers are willing to pay a premium in order to get the product in tinplate packaging.” |
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