The Tinplate Promotion Council (TPC) is established by the Tinplate Manufacturing Industry and the Tinplate converting industries. The primary objective of the Council is to promote usage of Tinplate in the country by highlighting its technical, environmental and economical benefits to the packaging sector. The Council has set up three specific groups to address — product design and development, marketing and publicity and publications. In this endeavour the Council has streamlined a few activities to be implemented that include inter-alia international seminars, a quarterly newsletter, a manual on tinplate and participation in specific exhibitions.

The global tinplate consumption pattern indicates that nearly 70% of tinplate is used for food and beverage packaging. The approximate growth of Tinplate in the Asiatic region is estimated at over 8% annually. The tinplate packaging has also taken a lead in the retorted food with a share of 67% in European market. The food and beverage usage being in the threshold of high potential has a major contribution to make.